You have relatively basic schema markup needs.You’re looking for a free structured data tool.Test and validate your schema markup through Google’s tools.Access 13 different schema types, including FAQ pages and local businesses.Instead, it will direct you to Google’s dedicated platform for previewing and testing your schema markup. Like Merkle, RankRanger doesn’t have in-built testing tools. However, you’ll have access to less common categories such as COVID-19 special announcements and how-to articles. It works similarly to other schema markup programs. RankRanger is another free schema tool that enables you to generate structured data, copy it, and then manually paste it into your website. Schema App Pricing: From $30 per month | Learn More About Schema App 3. You’d like access to the entire schema markup vocabulary.You need to create schema markup for hundreds or thousands of pages.Validate structured data from within the platform.Apply schema markup to multiple pages simultaneously.Use structured data immediately on your site without copying and pasting it.With both tools, you can test your structured data within the platform and preview it on the front end. Moreover, you can upgrade to the Schema App Highlighter, which can automatically optimize similar posts and pages in just minutes. You can connect the service with your WordPress site (or another Content Management System) and deploy structured data instantly without copying and pasting it. Schema App is a premium solution that includes a schema editing tool. Merkle Pricing: Free | Learn More About Merkle 2. You don’t mind navigating to a secondary website to test your schema markup.You’d like to add structured data quickly.Access references to see the validity of the markup.Choose from 13 different schema types, including person, breadcrumb, and job posting.However, you won’t be able to highlight and test your data directly from the platform. Merkle will then create structured data in the side panel.įurthermore, you can test Merkle’s schema markup through links to Google testing tools. You simply choose the schema markup you want to use from the dropdown menu and enter some additional data. Merkle could be an excellent schema tool if you’re looking for a free and user-friendly solution. Now that you have in mind why you might consider using a structured data or schema tool, let’s look at ten of the best options to help you get started. Additionally, you can test your structured data to ensure that it will display correctly in the SERPs. You can generate data markup for various categories with these tools, including business pages, recipes, products, and events. You’ll need to create structured data and add it to your posts and pages. However, WordPress doesn’t enable rich snippets by default. Therefore, using them could draw more visitors to your website. In fact, rich snippets have an average click-through rate of 58 percent, compared to 41 percent for standard results. These entries are more visually appealing to readers and display more information than typical snippets. By contrast, rich snippets use “schema markup” (also known as “structured data”) to pull extra information from a post.įor example, a recipe rich snippet might show reviews, ratings, and how long it takes to cook the dish: Let’s get started! What Are Schema Tools?Ī regular result in the SERPs will typically contain a meta description, URL, and title. Then, we’ll review some of the best options on the market. In this guide, we’ll explain why you might want to use a schema tool. With schema tools, you can create and test your markup to ensure that it works correctly. However, you’ll need to use structured data to generate these snippets. Rich snippets can boost your click-through rates and overall performance in the Search Engine Results Pages (SERPs).
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